AI's Evolving Role in Entertainment Production Raises Questions on Creativity and Copyright

As the entertainment industry continues to evolve, artificial intelligence (AI) is playfully reshaping production processes, challenging both creators and industry standards. Notably, Netflix's recent use of AI in the production of the science fiction series "El Eternauta" exemplifies this shift. The company reported that AI technology significantly helped create intricate visual effects, allowing a scene depicting a collapsing building in Buenos Aires to be produced without exceeding budget constraints. Netflix CEO Ted Sarandos highlighted that while AI facilitates new creative pathways, it equally ignites debates surrounding the essence of human creativity in art.

The trend of integrating AI in entertainment extends beyond Hollywood. Globally, filmmakers are experimenting with AI, as demonstrated by the German short film "The Frost," which was entirely created using AI technology. Similarly, Vietnamese filmmakers are exploring AI applications in notable projects like the film "Touch," confronting delicate themes of domestic violence through AI-generated content. The emerging use of AI tools, such as MidJourney and Canva AI, has expedited content creation, allowing artists to quickly design promotional materials.

However, the rise of AI in the creative sector is not without concern. Many artists fear the technology could lead to job displacement and a dilution of emotional depth in their work. Musician Hoai An articulated a common sentiment, noting, "AI-produced music, although catchy, lacks 'heart'." As AI continues to innovate, artists worry that while it can replicate technical proficiency, it often falls short in evoking genuine emotional resonance.

Moreover, the legal landscape surrounding AI-generated content remains precarious. Filmmakers in Vietnam, for instance, are raising alarms regarding the absence of legislation safeguarding intellectual property rights for AI outputs. The concern that AI could imitate and replicate an artist's voice without authorization complicates the industry's future trajectory. Experts argue for the establishment of legal frameworks that protect artists' rights while balancing AI's abilities as an enhancement tool rather than a substitute for human creativity.

Ultimately, the future of entertainment may hinge on finding harmony between technological advancements and the irreplaceable value of human artistry. As debates surrounding AI's role in creativity and copyright continue, a collaborative approach will be essential to ensure the integrity and purpose of artistic expression are safeguarded as the industry moves forward.