Banijay and All3Media Forge Strategic Partnership to Create Global Entertainment Powerhouse

Paris-based Banijay Entertainment has announced a strategic partnership with British production company All3Media, marking a significant development in the global entertainment industry. This collaboration will merge Banijay and All3Media into a new entity simply called Banijay, which will be co-owned equally by Banijay Group and RedBird IMI, each holding 50% of the shares.

The merger aims to solidify their presence in the global content market, particularly within the competitive streaming landscape. Combining their extensive content libraries, the new Banijay entity will boast a catalog exceeding 260,000 hours of programming. This includes Banijay's popular shows such as "MasterChef" and "Koh-Lanta," alongside the acclaimed series "Peaky Blinders." All3Media brings its own high-profile projects including the TV show "Les Traîtres," the Oscar-nominated film "Hamnet," and an upcoming Beatles film quadrilogy directed by Sam Mendes.

Marco Bassetti, currently CEO of Banijay Entertainment, is set to lead the new entity once the transaction concludes. Banijay was founded by Stéphane Courbit, while All3Media is owned by the American-Emirati investment fund RedBird IMI, which will maintain its 50% stake in the merged company.

This partnership represents a strategic move to leverage both companies’ production strengths and extensive content portfolios, positioning them as a dominant player on the global entertainment stage. The newly combined Banijay will likely see enhanced influence, especially as demand grows for diverse and premium content across international streaming platforms.

According to Banijay, this alliance will strengthen their ability to compete globally and better serve both traditional broadcasters and digital streaming services. With a massive content offering and market reach, the new Banijay entity is poised to be a major force in the entertainment sector moving forward.