Banijay and All3Media Merge to Form Europe's Entertainment Giant

Banijay Group and All3Media have announced a merger that will create one of Europe’s largest multimedia and audiovisual production entities. This strategic union aims to strengthen their position in the increasingly competitive global content market, especially amid the streaming sector's consolidation. The newly combined company is projected to generate over €4.4 billion in pro forma revenue for 2024.

François Riahi, CEO of Banijay, highlighted the critical role of scale and intellectual property in today’s entertainment industry, particularly with the rise of artificial intelligence impacting content ownership and management. He emphasized that the merger will solidify Banijay’s leadership in global content and its relevance in the streaming marketplace, standing alongside major players like Netflix and the merged Warner Bros Discovery and Paramount Skydance.

Marco Bassetti will continue as CEO of the merged entity, which will retain the Banijay name. The deal, valued at approximately €796 million, includes a €625 million payment from RedBird IMI—All3Media's majority owner—who will transfer its entire stake to the new entity. Ownership is split equally between Banijay and RedBird IMI at 50% each. The merger is expected to realize around €50 million in cost synergies within the first year after completion, anticipated by autumn 2026.

Together, the merged company will manage an extensive portfolio of globally recognized content, including Banijay’s 'Peaky Blinders' and 'Big Brother' franchises, alongside All3Media’s popular productions such as 'The Traitors' and 'Squid Game: The Challenge'. This fusion is a decisive move to enhance their global reach and competitiveness in the fast-evolving entertainment landscape.