Betclic Expands Sports Sponsorships in France through 2028
Betclic has expanded and renewed its sports sponsorships in French collective sports, enhancing brand visibility until 2028.
Key Points
- • Betclic has renewed partnerships with major French sports leagues and federations.
- • Agreements include the Ligue nationale de rugby, Arkema Première Ligue, and Fédération française de volley-ball.
- • A new partnership has been established with the Fédération française de handball.
- • Partnerships aim to enhance visibility and attract more players, totaling three million monthly.
In a strategic move to bolster its presence in French sports, Betclic has secured new and extended partnerships with several major collective sports federations, ensuring its brand visibility continues to grow through 2028. This includes renewing agreements with the Ligue nationale de rugby (LNR), Arkema Première Ligue (football), and the Fédération française de volley-ball (FFVB). Notably, Betclic's partnership with the LNR, which started in 2021, will now span an additional two seasons, giving the brand consistent exposure across all Top 14 venues.
Furthermore, Betclic has become the official partner of the Arkema Première Ligue, extending its involvement until the end of the 2028-2029 season, alongside its previous commitments to the French national football teams. The newest addition to its portfolio is a strategic partnership with the Fédération française de handball (FFHB), although this particular agreement does not include visibility on player jerseys.
By enhancing its partnership footprint, Betclic aims to attract a larger user base—reportedly reaching around three million monthly players—by providing extensive access to competitions and promoting its brand recognition across these popular sports.