Christmas Markets Boost Economy in Southern French Communes

Several towns in the Aude and Pyrénées-Orientales regions are seeing significant economic benefits from their Christmas markets and festive activities. According to Laurent Gauze, president of the Pyrénées-Orientales Chamber of Commerce, Barcarès and its XXL Village generate 50% of the economic impact, with other towns such as Perpignan, Canet, Pia, and Collioure sharing the remaining half. The markets feature attractions like gourmet food chalets, artificial snow, ice rinks, festive lights, and rides, which boost visitor spending and extend winter tourism.

Mayor Stéphane Loda of Canet highlighted the influx of locals and tourists, noting that chalet consumption alone has brought a €500,000 return, complemented by exceptional hotel occupancy and indirect benefits for local businesses. Similarly, Alain Ferrand from Barcarès reported that over 1.2 million paid entries in 2024 led to an estimated €120 million economic impact. The Jardin de Noël in Pia, spanning one hectare, attracts visitors and social media influencers alike, while in Carcassonne, the festive atmosphere contributes to year-round tourism appeal. Mayors involved express satisfaction with the vibrancy these markets bring, despite some budgets not fully balancing yet.

These Christmas markets not only generate direct revenue but also reinforce local economic resilience during the winter season by attracting diverse visitors and supporting small businesses in the region.