Europa-Park Leads Virtual Entertainment Innovation with AI and VR, While Robot Idols Poised to Debut Within Five Years

In a rapidly evolving landscape of virtual entertainment, French company Mack One France and South Korea's Galaxy Corporation are pioneering new frontiers through artificial intelligence (AI) and virtual reality (VR) technologies.

Near Strasbourg, Mack One France is developing groundbreaking attractions for Europa-Park, leveraging AI, VR, and 3D animation to craft immersive experiences without traditional physical thrills. With a dedicated team of 25 at its innovation campus, the company designs virtual characters and environments visible only through advanced VR headsets. Axel Lamury, Director of the Innovation Department, emphasized that these technologies allow for dynamic seasonal adaptations of attractions, such as Christmas or Halloween themes, without physical alterations. The Mack Group's €10 million investment underscores Europa-Park's commitment to remaining competitive by expanding beyond adrenaline-centric rides towards accessible, family-friendly virtual experiences.

Simultaneously, Galaxy Corporation foresees a surge in virtual entertainment consumption, anticipating the debut of robot idols within five years. Choi Yong-ho, Galaxy's representative, highlighted during a CNBC broadcast that AI will enhance music video production efficiency and dramatically reduce costs, ushering a “post-AI” entertainment era where AI dominates content creation. Galaxy's recent music video, "Home Sweet Home," produced using Microsoft’s Azure OpenAI Sora, has been lauded by Microsoft CEO Satya Nadella as transformative for the industry.

Choi also noted the hybridization of entertainment, blending physical and virtual idols, referencing successes like Netflix’s "K-Pop Demon Hunters." Beyond innovation, Galaxy demonstrated social responsibility by donating 2 million Hong Kong dollars to fire victims, showcasing a commitment to societal impact alongside technology.

Together, Mack One France and Galaxy Corporation exemplify how AI and VR are reshaping the future of entertainment—from immersive amusement parks in France to AI-driven virtual idols poised to revolutionize the music scene globally.