FFH and Ferrero France Join Forces to Enhance Youth Sports Inclusivity
FFH and Ferrero France launch partnership for inclusive youth sports.
Key Points
- • Partnership aims to promote sports among children aged 5 to 12.
- • Inaugural event featured over 250 children participating in adapted sports.
- • Focus on using sports for education and social connection.
- • Expected to engage over 500,000 children annually.
On June 11, 2025, the Fédération Française Handisport (FFH) announced a pivotal partnership with Ferrero France to advance initiatives promoting physical activity among children aged 5 to 12, including those with disabilities. This collaboration forms part of Ferrero’s social engagement program, Kinder Joy of Moving, aiming to combat sedentary lifestyles while fostering inclusivity in sports.
The launch event, held at Kindarena in Rouen, was attended by over 250 children from various backgrounds. Activities included adapted sports such as showdown, para athletics, and wheelchair basketball, facilitated by local sports clubs. FFH President Gaël Rivière emphasized the program's mission: "This partnership with Ferrero France allows us to enhance our efforts with a partner deeply committed to promoting sports among the youth." He stressed the need for parasport to act as an educational and inclusive platform for all children.
Ferrero France’s Corporate Communication Director, Fausto Rotelli, also highlighted the partnership's goals by expressing the joy of children experiencing sports together. He stated, "Our common goal is to encourage initiatives that make sports a true place of happiness and inclusion for all." With plans to engage over 500,000 children annually, this partnership is set to significantly impact youth sports culture and inclusivity in France.