French Football Federation Unveils Modernized Logo as Zidane Takes Helm

The French Football Federation (FFF) has introduced a new logo and visual identity for all French national football teams, coinciding with Zinédine Zidane’s recent appointment as head coach of the men's team. This update marks a fresh chapter in the branding of French football, reflecting both modernity and tradition.

The new emblem replaces the previous hexagonal design and the predominant white color with a sophisticated gold scheme, prominently featuring the iconic rooster (coq) symbol, the two stars representing France's World Cup victories, and the inscriptions ‘FFF’ and ‘France’. Notably, the rooster’s beak now points left, aligning with the team's jerseys. Red remains only on the crest and the rooster's wattles. The update aims to provide a more coherent and impactful visual identity that adapts effectively to digital platforms, marketing, and event use.

Beyond the logo, the FFF unveiled a comprehensive graphic charter incorporating traditional blue, white, red, and gold colors with new shades and custom typography. This cohesive approach will unify all the national teams under a single graphic framework while maintaining distinctiveness through specific team mentions.

François Vasseur, Director of Marketing and Economic Development at the FFF, emphasized the importance of balancing respect for the team’s rich legacy with the need for a modern expression. Fans will need to wait until the next international competition to see and purchase official merchandise with the new logo.

This redesign accompanies Zidane's arrival as coach, replacing Didier Deschamps, who led the team through a period of remarkable success, including the 2018 World Cup triumph and multiple semi-final appearances. The federation sees this visual refresh as emblematic of a new era for French national football selections, aiming to strengthen the teams' presence both within France and on the international stage.