Innovative Wool Valorization Boosts Eco-Friendly Economy in Pyrénées-Atlantiques

Muriel Morot's company, Traille, based in Anglet, Pyrénées-Atlantiques, has turned sheared wool, once considered waste, into a thriving eco-friendly business with a turnover reaching €300,000 after five years. Traille specializes in recovering 1,200 tons of wool annually, sourcing it from cooperatives and processing it in France and northern Spain. The company collaborates with luxury brands such as Château Cheval Blanc, Oxbow, and Atelier Tuffery, creating products like wool wine bottle cases and supplying large rolls of wool for fashion and lifestyle uses.

Traille stands out for its commitment to local production and sustainability. Its innovative offerings include the Puxka mulch mat, made from raw wool, which is proven in lab tests to suppress weeds and regulate plant temperature naturally. Upcoming projects include eco-friendly wool slippers for Le Slip Français and wool carpets for childcare brand Caloun.

Rejecting typical startup fundraising models, Muriel reinvests profits into research and development, ensuring continuous eco-responsible innovation. Her approach reflects a dedication to valorizing an abundant yet overlooked local resource through environmentally conscious means.

This innovation has earned Traille recognition at the Néo-Aquitains Economy Awards, set for November 25 in Biarritz, celebrating pioneering economic practices in the region. Traille exemplifies how traditional raw materials can fuel modern, sustainable economic growth in France's Pyrénées-Atlantiques.