Jordan Bardella Boosts 2027 Presidential Bid with Book Tour and Public Engagements

Jordan Bardella, considered the political heir of Marine Le Pen and favored in the 2027 presidential election polls, has intensified his campaign activities with a nationwide promotional tour. The 30-year-old Member of the European Parliament recently published the book 'Ce que veulent les Français', which has sold 50,000 copies. The book features portraits of 20 French citizens, including at least one Rassemblement National elected official, highlighting his connection to voters.

Bardella's promotional strategy involves signing books rapidly and engaging with supporters by taking selfies, a tactic encouraged by Le Pen's allies and Éric Ciotti. This approach aims to boost voter engagement ahead of expected National Assembly budget debates.

On November 25, Bardella made a notable public appearance at the Sainte-Catherine fair in Vesoul, where he mingled enthusiastically with local residents. He signed autographs, took selfies with an enthusiastic crowd including excited teenagers, and connected with local agricultural unions by tasting regional products. Despite an incident during the event where he was briefly 'enfariné' (pied), the atmosphere remained energetic and positive.

Marine Le Pen has also established a succession plan within the Rassemblement National to safeguard the party’s future in case of any judicial impediments, underscoring Bardella's growing prominence within the party. These developments illustrate Bardella's proactive campaign efforts to solidify his position as a leading presidential candidate.