‘L’amour est dans le pré’ Celebrates Enduring Success and Deep Agricultural Roots in Its 21st Season

The 21st season of the beloved French television show ‘L’amour est dans le pré’ premiered on January 19, 2026, continuing its tradition of connecting viewers to the agricultural community through intimate portrayals of farmers seeking love. Over the years, the show has created nearly 100 children and more than 10 marriages since its inception in 2005, making it more than mere entertainment. Almost 4 million viewers tune in weekly on M6, reflecting the program's resonance beyond its rural settings.

Journalist Isabelle Morini-Bosc highlights how initial skepticism transformed into a strong cultural phenomenon, largely because the series reconnects viewers with their farming heritage—three out of four French people have peasant roots. This nostalgia, combined with authentic storytelling, fosters a sense of community akin to events like the Salon de l'agriculture.

Host Karine Le Marchand, who has led the show since the third season, plays a pivotal role in its success. Known for her genuine support and emotional engagement with the farmers, Le Marchand has become a trusted figure, often praised for doing more for the agricultural community than politicians during difficult times. In recognition of her contributions, she was awarded the Order of Agricultural Merit.

Political science expert Raul Magni-Berton points out that the series addresses a widespread issue of chronic singleness, making its romance-centered format universally appealing. Despite a format that some might see as repetitive, the ongoing emotional journeys of love resonate strongly with viewers, sustaining the show’s popularity. ‘L’amour est dans le pré’ remains a rare blend of heartfelt human stories and social relevance, continuing to impact both the lives featured and the audience at large.