Liberty Media Transforms MotoGP into a Global Entertainment Powerhouse

The iconic MotoGP championship has officially entered a new era following a landmark €3.1 billion acquisition by Liberty Media, which now holds an 84% majority stake. This transformation culminated in the end of Dorna Sports’ over 30-year tenure, with the organization giving way to MotoGP Sport Entertainment SL, signaling a profound shift in the championship’s identity and strategic direction.

Liberty Media, renowned for its successful management of Formula 1, aims to reinvent MotoGP as a premium global entertainment brand, expanding its digital presence and emphasizing storytelling to captivate international audiences—particularly targeting the American market. The rebranding is visually marked by a sleek, minimalist new MotoGP logo designed by Pentagram, optimized for digital and global platforms.

Key management changes accompany the transition, with Charles Gordon Carey appointed as president and Martin Edward Patterson as vice-president, while Carmelo Ezpeleta remains CEO, ensuring continuity amid innovation. The 2026 season is thus positioned as a critical juncture in MotoGP’s history, preparing it for modern challenges and enhancing media rights monetization.

Founded in 1988, Dorna previously held exclusive rights to MotoGP, Moto2, and Moto3. Now, with regulatory approval complete, the restructuring underscores Liberty Media's ambition to broaden MotoGP’s appeal and professionalize its organization in line with contemporary entertainment industry standards.