Mars-Wrigley Invests €7 Million to Modernize Steinbourg Plant
Mars-Wrigley announces a €7 million investment to enhance its Steinbourg ice cream packaging facility.
Key Points
- • Mars-Wrigley is investing €7 million in its Steinbourg plant.
- • The investment will modernize the packaging line for Mars and Snickers ice cream bars.
- • This move highlights the importance of the Steinbourg facility in the company's strategy.
In a notable boost for the local economy, Mars-Wrigley has announced a €7 million investment to modernize the packaging line for its Mars and Snickers ice cream bars at the Steinbourg factory, located near Saverne. This strategic investment emphasizes the facility's significance within the company’s operations and is expected to enhance both production efficiency and product quality.
The modernization efforts, revealed on June 13, 2025, indicate a commitment to improving the competitive edge of the Steinbourg plant in Mars-Wrigley’s global supply chain. It reflects an overarching strategy to adapt and innovate in response to market demands and technological advancements in food packaging. The upgrades are anticipated to solidify the plant’s role in the company’s broader operational framework, indicating a positive trajectory for the factory and the employment opportunities it provides.
Mars-Wrigley’s decision is part of a larger trend among companies in the region, focusing on investment in technological improvements as a means to enhance productivity and sustainability.