Nintendo Switch 2 Achieves Historic Launch with 3.5 Million Sold in Four Days
Nintendo Switch 2 breaks sales records with 3.5 million units sold in four days.
Key Points
- • Nintendo sold 3.5 million Switch 2 units in four days after launch.
- • The target is to sell 15 million units by March 2026.
- • The console is priced at €469.99 in Europe and $449.99 in the U.S.
- • Experts warn of potential challenges in sustaining sales momentum.
Nintendo has celebrated a stunning success with the launch of its latest console, the Nintendo Switch 2, which sold 3.5 million units globally within just four days of its release on June 5, 2025. This remarkable figure represents a new record for Nintendo, surpassing all previous first-week sales of its consoles. The company aims to achieve a target of 15 million unit sales by March 2026, similar to the performance of the original Switch during its inaugural year.
The lead-up to the launch was characterized by immense anticipation, particularly in Japan, where 2.2 million preorders were recorded. However, this initial demand led to stock shortages, resulting in some cancellations of preorders. The Switch 2 is priced at €469.99 in Europe and $449.99 in the U.S., marking a significant increase from the original Switch's launch price of €329.99. According to analysts, sustaining sales momentum may pose challenges due to factors like the potential for increased production costs stemming from tariffs on consoles produced in Vietnam, which could impact pricing strategies in the future.
Despite the enthusiasm, experts like Darang Candra from Niko Partners emphasize that maintaining consumer interest will be crucial for long-term success. Nintendo plans to unveil new games to keep players engaged, but the higher price point may hinder adoption in emerging markets. Historically, the original Switch has seen tremendous success, selling over 152 million units, making it the third best-selling console of all time, but sales dropped by 22% in the last year, underscoring the high stakes surrounding the Switch 2.