'Nous sommes la France' Campaign Launches for Accurate Diversity Representation in Media
The 'Nous sommes la France' campaign promotes diversity in French audiovisual media from July 14-21, 2025.
Key Points
- • The campaign runs from July 14 to July 21, 2025.
- • It aims for fair representation of diversity in French media.
- • Arcom is responsible for enforcing representation laws and reporting to Parliament.
- • The campaign features audio and video messages to raise awareness.
The thirteenth edition of the 'Nous sommes la France' campaign is underway, running from July 14 to July 21, 2025. This initiative focuses on ensuring an accurate representation of the diverse profiles that make up French society in audiovisual media. With the backing of Arcom, the French regulatory authority for audiovisual communication, the campaign aims to address the disparities and discrimination that persist within media portrayals.
Arcom, which is tasked with enforcing representation laws in television and radio, plays a vital role in this initiative. Each year, the organization reports to the French Parliament about the measures taken by media publishers to promote diversity in programming. This year, the report aims to detail new recommendations for improving representation across various media platforms.
The campaign features a series of audio and video messages broadcast during peak hours on French television and radio channels, designed to enhance awareness about the importance of diversity in media. Beyond representation, Arcom also emphasizes promoting pluralism, combating discrimination, and supporting public health initiatives, among other responsibilities.
As privacy issues and societal representation come to the forefront, 'Nous sommes la France' not only challenges media stakeholders to improve but also seeks to foster greater social cohesion in a diverse nation. The results of these initiatives and ongoing discussions will be closely monitored, as Arcom continues to push for a media landscape that truly reflects French society.