Radio France Amplifies 'Sport Féminin Toujours' Initiative to Boost Women's Sports Visibility

From January 24 to February 1, 2026, Radio France, supported by the French regulatory body ARCOM, spearheaded the 12th edition of the "Sport Féminin Toujours" initiative aimed at enhancing the visibility and participation of women in sports across French media. This year's campaign was fronted by ambassador Sophie Leclerc, an ice hockey player representing France at the upcoming Milan-Cortina 2026 Winter Olympics. Radio France’s comprehensive coverage highlighted key women's sports events, including the Winter Olympics, the women's Tour de France, Coupe de France Féminine, and the European Women’s Volleyball Championship.

France Inter dedicated its popular morning segment "Esprit sport" to live broadcasts from the Saint-Amand-les-Eaux women's handball team, while franceinfo spotlighted the concerning decline in sports participation among adolescent girls through investigative reporting. Local ICI stations enriched the initiative with interviews and features on women athletes and the challenges in women's sport. High-profile figures such as Marion Rousse, director of the women’s Tour de France, contributed to the dialogue around advancing women's sports in France.

The initiative forms part of ARCOM’s broader efforts to encourage media outlets to elevate women’s sport visibility and representation. According to Radio France, this ongoing commitment promises to continue beyond the weeklong event, aiming to sustain and amplify the momentum around women's participation in sports throughout 2026.