Roland Garros 2025 Sees Record Viewership and Digital Engagement
Roland Garros 2025 breaks records with over 46 million viewers and 82 million digital video views.
Key Points
- • Over 46 million viewers in France watched the tournament this year.
- • Record 82 million video views were achieved on digital platforms.
- • The 'france.tv Roland-Garros' channel attracted 18 million views.
- • Social media posts related to the event garnered 415 million video views, a 130% increase from 2024.
The 2025 Roland Garros tennis tournament has achieved unprecedented viewership and digital engagement metrics, marking a significant milestone for the event. According to reports, the tournament captivated over 46 million viewers in France, encompassing audiences from the qualification rounds to the finals, underscoring its immense appeal and the effective broadcasting strategy employed by France Télévisions.
Digital engagement also soared, with a remarkable 82 million video views recorded across various platforms, including the newly launched 'france.tv Roland-Garros' channel, which alone garnered 18 million views and attracted 7 million unique viewers since its debut. This digital activation reflects a strategic move to enhance the audience experience in the evolving media landscape.
Social media engagement was particularly strong, with posts related to Roland Garros accumulating 415 million video views, demonstrating a remarkable 130% increase from the previous year in 2024. These extraordinary statistics highlight Roland Garros's growing influence in the digital domain, proving its ability to engage fans not only through traditional broadcasting methods but also through innovative digital platforms.