Rouen Prepares for Economic Boost from 2025 Tour de France
Rouen is set to host the Tour de France in 2025, with optimistic projections for economic returns.
Key Points
- • Rouen will host a stage of the Tour de France on July 8, 2025.
- • Total costs for hosting are €110,000 from the city and €338,000 from the Métropole.
- • Expected economic return is €2 for every €1 spent.
- • The event is seen as a major promotional opportunity for Rouen.
Rouen is gearing up to host a stage of the Tour de France on July 8, 2025, a significant event for the city that hasn't featured the race since 2012. The financial details surrounding the event have been detailed by Abdelkrim Marchiani, the vice-president of the Métropole responsible for economic development. The city's contribution will amount to €110,000, while the Métropole de Rouen Normandie will spend an additional €338,000 to secure the event.
Despite the substantial costs, Marchiani is optimistic about the returns, projecting a typical economic return of €2 for every €1 invested. "This event is not just an expense; it’s a promotional opportunity for Rouen that draws potential investors and stimulates local business growth," he affirmed.
The excitement surrounding the Tour de France is palpable among local officials and the community, who view the race as a lasting promotional platform that can enhance the city’s visibility and attractiveness. Increased business for local establishments, such as hotels and restaurants, is anticipated as visitors flock to the city for the event, marking it as a celebrated occasion for Rouen.