'Secret Story' 2025 Set to Premiere Tonight with Secretive Casting and a New Californian Theme
'Secret Story' 2025 premieres tonight featuring a new house design and diverse contestant lineup.
Key Points
- • The 13th season premieres tonight at 11:20 PM on TF1.
- • The house features a California theme and spans 900 m² with 80 cameras.
- • Casting has shifted focus away from influencers to attract a more diverse lineup.
- • The season was organized in under three months, building on previous success.
The highly anticipated 13th season of 'Secret Story' is set to premiere tonight at 11:20 PM on TF1, with host Christophe Beaugrand at the helm. This season promises to return the popular reality show to its roots, as contestants are once again isolated in a specially designed house where they must keep their own secrets while attempting to unveil the secrets of others.
The house, located in Poissy, Yvelines, features a California-themed design, showcasing vibrant aesthetics reminiscent of the West Coast with desert landscapes and synthetic grass. Spanning 900 m², the house is larger than its predecessors, equipped with 80 cameras to capture every moment of the contestants' journey.
Notably, the casting process has been shrouded in secrecy as producers aim to diversify the contestant lineup away from earlier seasons that heavily featured influencers. This strategic shift for the lineup reflects TF1's commitment to rejuvenating the show's appeal, which had previously dominated ratings.
Director Xavier Gandon highlighted the show's resilience, praising its capacity to generate strong audience engagement on TF1 and the streaming service TF1 +, which influenced the decision to move forward with this season after a mere three months of preparation since the announcement on March 14. Following the TF1 premiere, 'Secret Story' will air daily at 7:05 PM on TFX and will also feature prime-time slots every Thursday night.