Semaine mondiale de la Gascogne Set to Celebrate Local Expertise

The Semaine mondiale de la Gascogne, aimed at promoting local entrepreneurial skills and products, is scheduled to take place from June 21 to June 29, 2025. This initiative is organized by Hèit en Gasconha, an association comprising around forty local entrepreneurs. The event's highlight includes a launch evening on June 19 in Mont-de-Marsan, featuring a virtual attendance by renowned chef Ariane Daguin from New York.

A central theme of the week is the promotion of the 'Produit en Gascogne' label, which seeks to enhance the visibility and authenticity of local products and services. Entrepreneurs presenting their products range from clothing, like the Adishatz t-shirts, to gourmet items such as Roucadil prunes, Tursan wines, and Maa electric bikes. Jean-Luc Lagrave, founder of Adishatz and key figure behind the initiative, emphasizes that this label fosters a sense of shared identity and origin, essential for increasing product visibility and traceability in a challenging market.

The event is inspired by the successful 'Produit en Bretagne' model, which has shown that labeled products maintain better pricing power amidst inflation. As the second edition of the Semaine mondiale de la Gascogne unfolds, it aims to not only elevate local craftsmanship but also address wider corporate social responsibility (CSR) objectives. Entrepreneurs will initiate various activities related to their expertise during this weeklong celebration.