Teen Instagram Influencer Noa Duval Engages Youth in Politics as French Politicians Shift Social Media Use

At just 15 years old, Bordeaux middle school student Noa Duval has become a notable figure in youth political engagement through his Instagram account, 'Le Sourire politique.' Launching the account in April 2024, Noa has amassed 26,400 followers by simplifying complex political topics and conducting over 200 interviews with politicians such as Richard Ferrand and Paul Watson. Employing creative formats like thematic wheels and timed challenges, he captures young audiences' attention and has nearly 400 posts to date.

Noa's political passion was sparked by his grandparents and intensified after the 2022 presidential elections. Despite facing challenges, including negative comments and networking hurdles, he remains committed, supported by his family, and balances this effort alongside school and sports. Recently, he has also advocated for youth-related issues like limiting social media for minors and envisions a future in journalism or politics.

Meanwhile, notable French political figures have been reevaluating their social media strategies. Roland Lescure, the Minister of Economy, paused his Twitter presence over a year ago as part of the 'HelloQuitX' movement following Donald Trump's inauguration in 2025. Many high-profile politicians and scientists also left Twitter (now rebranded as X) in favor of platforms like Bluesky and LinkedIn, with Lescure expressing no regrets about the shift.

This contrast highlights a generational and strategic divide: while young influencers like Noa leverage Instagram to demystify politics for peers, established politicians adapt to new platforms for their communications. Together, these developments illustrate evolving political discourse and youth engagement in France through social media.