Uzès Local Businesses Brace for Vital Christmas Sales Amid Economic Struggles

Uzès, home to about 8,400 residents, is facing significant economic challenges this holiday season. Local merchants are relying heavily on December sales to recover from a particularly difficult November, which some reported as their worst month in 30 years. The national and international economic environment has strained consumer purchasing power, impacting local shopping behaviors. Jean Pupil, vice-president of the local merchants' association, highlighted the vital role of the Christmas period for shops in balancing a tough year.

The hospitality sector in Uzès also faces turbulence, with a 25% drop in business compared to previous years. Sophie Hampartzoumian from the local hotel industry attributed this decline to increased competition from platforms like Airbnb and struggles in recruiting seasonal staff. Additionally, shopping patterns have shifted to last-minute buying, with a quieter period earlier in December before a surge right before Christmas.

To stimulate local commerce and attract visitors, the municipality has introduced festive decorations, events, and contests. One notable initiative is a raffle offering a store display valued over €7,000, designed to encourage spending within the community. These efforts aim to create a vibrant holiday atmosphere to support merchants during this critical sales window.