2025 Sees Surge in Innovative Mobile and Social Gaming Platforms with Hoora and Netflix

2025 is witnessing a significant leap in mobile and social gaming innovations, highlighted by the launch of Hoora and Netflix's new multiplayer gaming feature. Hoora, a mobile platform founded in 2023 by Romain Mussault, Nicolas Marchal, and Flavien Marianacci, offers a novel game discovery experience through a swipe-based interface, likened to TikTok. It provides instant access to hundreds of games without downloads across France, Belgium, England, and Switzerland. Hoora operates on a free model with a focus on creating a social, shared gaming experience, aiming to become the new reference in mobile entertainment. Recently, the platform raised €1.1 million from high-profile investors including Kima Ventures, Mathias Salanon from Ubisoft, and content creators such as Unchained and Jojol. The startup's ambitious goal is to revolutionize the $90 billion mobile gaming market by enabling developers to publish games and participate in a revenue-sharing system.

In parallel, Netflix introduced its own social gaming innovation with Netflix Games, launched on November 13, 2025. This new feature allows users to connect their smartphones to TVs and engage in multiplayer games supporting up to eight players. The gameplay includes titles like 'Fool Your Friends,' 'Pictionary: Game Night,' 'Dead's Man Party,' and 'LEGO Party.' Tailored to boost social interaction, Netflix Games addresses the decline of virtual gatherings seen after the pandemic, providing interactive and fun entertainment for friends and family.

Together, Hoora and Netflix exemplify the dynamic evolution of mobile and social gaming platforms in 2025, focusing on accessibility, shared experiences, and innovative game discovery methods. As Romain Mussault of Hoora shared in an interview, "Hoora is the first platform that transforms scrolling into game discovery. We want to offer a new way to play and become the reference for mobile entertainment." These developments mark a shift in how users engage with digital games, emphasizing community and ease of access.