Amazon Prime Secures French NBA Broadcasting Rights Through 2036, BeIN Sports in Negotiations

Amazon Prime has become the primary broadcaster of NBA games in France following a groundbreaking deal worth $76 billion (approximately €67.4 billion) over eleven years, stretching until 2036. This monumental acquisition marks the first time the NBA broadcasting rights outside the U.S. belong to Amazon, generating nearly €6 billion annually for the league and its stakeholders. Starting October 25, 2025, Amazon Prime Video will air around 80 regular season games, including playoffs, the NBA Cup, and the finals, with no additional cost for Prime subscribers. Non-subscribers can access games for a monthly fee starting at €6.99. The opening broadcast features the Boston Celtics facing the New York Knicks, with commentary by Olympic medalists Isabelle Yacoubou and Diandra Tchatchouang, alongside Simon Darnauzan.

Meanwhile, BeIN Sports, the NBA's exclusive French broadcaster since 2012, is engaged in advanced talks to co-broadcast NBA content with Amazon Prime. Although negotiations are progressing, no formal agreement has been finalized, leaving their precise role in the upcoming season uncertain. This collaborative approach would allow BeIN Sports to continue its NBA coverage alongside Amazon's new broadcasting tenure.

The deal positions Amazon as the key platform for NBA fans in France, promising increased accessibility and an expanded schedule of live events, while negotiations with BeIN Sports could enrich the viewing options further.

According to Le Parisien, "Amazon's investment transforms the NBA broadcasting landscape in France, promising fans unprecedented access and broad coverage". BeIN Sports remains hopeful to retain a significant presence through partnership discussions.