Audi Integrates Disney+ to Transform Cars into Mobile Cinemas

Audi has launched a pioneering entertainment partnership by integrating Disney+ streaming service directly into its latest vehicle models. Available in 43 markets worldwide, including France, this integration allows drivers and passengers to access a vast range of content from Disney, Pixar, Marvel, and Star Wars franchises via the MMI central screen (when parked) or the passenger screen (while driving).

The app can be downloaded through the Audi Application Store for models such as the A5, Q5, A6, A6 e-tron, and Q6 e-tron. Users need only a myAudi account and an active data connection to transform the car’s interior into a mobile cinema. This connectivity is supported by dedicated 4G/5G data capabilities, ensuring a smooth and secure streaming experience.

Audi's push into entertainment reflects a broader industry trend where automakers partner with streaming platforms to make vehicles entertainment hubs. Longer commutes, breaks during charging sessions, and daily drives create opportunities for passengers to consume media seamlessly, turning car cabins into digital lounges. In addition to this collaboration, Audi is also culturally embedded with a feature appearance in the Disney film TRON: Arès, further cementing the brand’s association with cinematic innovation.

This development highlights streaming services’ new growth frontier, as households approach device saturation and look for entertainment outside typical screens. Audi’s integration of Disney+ elevates streaming to a strategic automotive feature, on par with navigation or driving assistance.