Company Tours in France Surge in Popularity with 22 Million Visitors in 2024
Company tours in France experience a significant increase, attracting 22 million visitors in 2024.
Key Points
- • 22 million visitors to company tours in 2024, a 30% increase from five years ago.
- • 4,000 companies opened their doors to the public, up from 2,000 in 2019.
- • The EDF site had the highest visitor count with 500,000 tours.
- • The Veuve Amiot winery in Saumur attracts 25,000 visitors annually.
In 2024, company tours in France have seen remarkable growth, with 22 million visitors reported, marking a 30% increase compared to five years ago. This rise has been facilitated by 4,000 companies, which opened their doors to the public, up from just 2,000 in 2019. Popular destinations include the Airbus facility in Montoir-de-Bretagne and Chantiers de l'Atlantique in Saint-Nazaire, welcoming visitors interested in the intricacies of manufacturing and local craftsmanship.
Notably, EDF has attracted the highest number of visitors, accounting for 500,000 tours across its various sites. This trend reflects not only increased public interest but also the effectiveness of company tours as a marketing tool, encouraging awareness about career paths and training opportunities. Cécile Pierre, general delegate of Entreprise et Découverte, emphasizes the importance of these tours for fostering engagement between businesses and their communities.
Other notable attractions include the Veuve Amiot winery in Saumur, which draws approximately 25,000 visitors annually for tours and tastings of its renowned sparkling wines. With the growing enthusiasm for these tours, the tourism-business blend highlights a promising future for industry engagement in France.