Cycling Tourism Boosts Local Economies in France
Cycling tourism in France is significantly boosting local economies, with millions engaging and infrastructure expanding rapidly.
Key Points
- • Over 22 million cyclists visit France annually, enhancing local economies.
- • Economic returns average €30,000 per kilometer of cycling route, with popular routes generating up to €80,000.
- • The number of cyclist-friendly establishments has grown from 9,000 to 10,000, aiming for 20,000 by 2030.
- • Electric bikes are reshaping the landscape, attracting a diverse group of cyclists.
Cycling tourism in France is flourishing, with over 22 million cyclists contributing significantly to local economies, placing the country as the second largest cycling destination in Europe, just behind Germany. This sector is not only a recreational pursuit but a critical economic driver for local regions, as highlighted by France Vélo Tourisme’s initiatives to develop and promote cycling routes across the country.
The economic impact of cycling tourism is substantial; average returns from cycling routes can reach €30,000 per kilometer annually, with popular routes generating upwards of €80,000. Businesses catering to cycling tourists report that nearly 50% of their revenue comes from this growing sector. The number of establishments offering cyclist-friendly services has risen to 10,000, with ambitions to expand to 20,000 by 2030, demonstrating the expanding market for this tourism segment.
Efforts are underway to bolster France's cycling infrastructure, with plans for 28,000 km of cycling routes, more than 80% of which have already been developed. Innovating offerings, such as mountain biking circuits and localized tours, aim to diversify the experience for tourists. Additionally, the rise of electric bikes (VAE) is attracting a broader demographic, including older individuals and urban residents seeking new forms of leisure. However, this shift also requires adaptations in infrastructure to accommodate varying cyclist speeds.
Florent Tijou, marketing head at France Vélo Tourisme, emphasizes the importance of collaboration among sectors to harness the economic potential of cycling tourism. As attractive as the financial opportunities are, Tijou notes that the primary driver for many cyclists is often the refreshing and peaceful travel experience offered by nature, particularly as interest in outdoor activities surges post-pandemic. Digital engagement is also on the rise, with traffic to the France Vélo Tourisme website increasing significantly, indicating a robust future for cycling tourism.