Ferrero Set to Acquire CPK in Strategic Expansion Move
Ferrero is set to acquire CPK, expanding its reach in the French confectionery market.
Key Points
- • Ferrero is acquiring CPK, known for Carambar and Poulain.
- • CPK has 900 employees across three French production sites.
- • The acquisition is expected to finalize in Q4 2025, pending approvals.
- • Ferrero also plans to purchase WK Kellogg to expand in North America.
Ferrero, the renowned Italian confectionery company, is preparing to acquire CPK, the French manufacturer behind iconic products such as Carambar and Poulain chocolate. The acquisition aligns with Ferrero's strategy to enhance its portfolio and expand its footprint in the confectionery market, especially in France. Currently, CPK employs around 900 people across three production sites, and the deal is expected to finalize in the fourth quarter of 2025, pending the necessary approvals from competition authorities.
CPK was formed in 2017 following a strategic acquisition by the French investment firm Eurazeo, which acquired 14 brands from Mondelez and merged them with Lamy Lutti in 2018. Amandine Ayrem, a partner at Eurazeo, expressed her positive outlook regarding the acquisition, stating that it would allow CPK to advance its growth trajectory within a global framework under Ferrero's management. This acquisition is crucial for Ferrero, not only to strengthen its position in the French market but also to diversify its product offerings.
In addition to the CPK acquisition, Ferrero has also announced its intention to purchase WK Kellogg, a well-known name in breakfast cereals, indicating a broader strategy to enhance its presence in both the confectionery and cereal markets in North America. The acquisition of Kellogg will see the brand operate as a wholly-owned subsidiary of Ferrero. This move reflects Ferrero's ongoing ambition to grow its international footprint and adapt to changing consumer preferences in the food industry.