France Investigates Shein Over Sale of Childlike Sex Dolls Amid Backlash

The French government has launched a formal investigation into Shein following revelations that the fast-fashion retailer sold lifelike sex dolls resembling children on its platform. The French consumer fraud agency discovered these dolls, which authorities believe strongly suggest child pornography. Economy Minister Roland Lescure condemned the sale of such items as illegal and announced ongoing legal proceedings. In response, Shein removed the controversial products from its platform and pledged full cooperation with the investigation. The Paris prosecutor’s office further broadened the inquiry to include several e-commerce platforms, such as Temu, AliExpress, and Wish, which are also scrutinized for permitting access to pornographic content by minors. AliExpress confirmed removing inappropriate listings and stated it will sanction sellers violating policies.

This scandal has emerged as Shein prepares to open its first physical store in Paris at BHV Marais, sparking protests from local employees and condemnation from city officials. Paris Deputy Mayor Nicolas Bonnet-Oulaldj expressed that Shein's business and values conflict with the city’s ethics, urging the government to ban the retailer's operations in France. Additionally, prominent French brands have withdrawn their products from BHV in response to the Ongoing backlash. Paris senator Ian Brossat criticized Shein’s model for promoting disposable fashion, damaging Paris’ reputation for haute couture and sustainability, particularly significant ahead of the 2024 Olympics.

Despite the uproar, BHV's leadership defended their partnership with Shein, noting the presence of over 2,000 brands in the store and downplaying the impact of some product withdrawals. The Société des Grands Magasins (SGM), Shein’s French entry facilitator, expressed disappointment over the controversy but maintains support for Shein's expansion. The situation has brought significant public, legal, and political scrutiny on Shein as it navigates growing opposition in France.