France Threatens to Ban Shein Amid Controversy Over Childlike Sex Dolls

The French government has threatened to block Shein, the Chinese fast-fashion retailer, following revelations that the company sold sex dolls resembling children on its online platform. The Directorate General for Competition, Consumer Affairs and Fraud Control referred the case to public prosecutors after discovering these listings, which authorities condemned as having child-pornographic characteristics. Economy Minister Roland Lescure emphasized that Shein could be banned from France if similar incidents recur, asserting that "no business is above the law." In response to the scandal, Shein removed the controversial sex dolls and temporarily withdrew its adult product category for review, pledging to investigate how these items bypassed their screening process.

Amid this crisis, Shein is preparing to open its first physical store at BHV Marais in Paris, a move met with protests and resistance. Twelve brands, including Disney, have withdrawn their products from BHV in protest against Shein's presence. Paris Deputy Mayor Nicolas Bonnet-Oulaldj criticized Shein's business model as contrary to the city’s values, especially given concerns over environmental sustainability and labor practices. Furthermore, a parliamentary fact-finding mission will summon Shein officials for questioning about the incident. French authorities have underscored the seriousness of distributing child-pornographic material, which is punishable by imprisonment and fines.

SGM, the company facilitating Shein's entry into the French market, faces criticism for partnering with Shein amid the backlash. BHV management, however, argues that maintaining a physical presence is essential to preventing the sale of inappropriate products. The controversy highlights broader tensions surrounding fast fashion's environmental impact and ethical standards in France’s retail sector.