Frustration Mounts Over Availability of Women's Football Team Jerseys Ahead of Euro 2025
Fans struggle to find new jerseys for the French women's football team amidst distribution issues ahead of Euro 2025.
Key Points
- • New French women's football jerseys have been launched by Nike but are hard to find in stores.
- • Many retailers report they haven't received stock or know delivery timelines.
- • Past distribution issues following the 2018 Men's World Cup raise concerns about current availability.
- • Women's sports receive only 4% of media coverage, impacting visibility and merchandising.
With Euro 2025 approaching, fans of the French women's football team face acute difficulties in acquiring the new team jerseys, which are already becoming symbolic of ongoing merchandising issues. Launched by Nike, the new jerseys feature a modern design, including a blue home jersey with a revisited Claudine collar and a white away jersey with an asymmetrical collar, and have been available online since May 13, 2025. However, many retailers report they have either not ordered the new jerseys or remain unaware of expected delivery dates, leaving numerous fans frustrated.
Locations such as Intersport in La Défense, Marseille, and Paris have voiced complaints about the lack of inventory. The French Football Federation has advised supporters to turn to online platforms, but with delivery times often stretching to weeks, this has not alleviated the issue. This scenario is reminiscent of distribution challenges Nike faced following the 2018 Men's World Cup, where a surge in demand led to significant stock shortages.
Moreover, the hurdles in accessing women's football merchandise raise further concerns regarding the promotion of women’s sports, which still hold just 4% of sports media coverage according to a 2024 Oxfam report. The rising viewership of women's matches, such as the semi-final clash between France and Germany that garnered 6.23 million viewers in July 2022, contradicts claims of low demand for women's gear and suggests that better media exposure and inventory management are crucial as Euro 2025 approaches.