Jordan Bardella's Literary Triumph Fuels His Independent Presidential Bid

Jordan Bardella, president of the Rassemblement National (RN), has capitalized on his literary success to advance his political ambitions with greater financial autonomy. His first autobiographical book, 'Ce que je cherche,' published in 2024, has been a significant commercial success. Bardella received a net advance of 88,068 euros from publisher Fayard, with royalties in 2025 amounting to 640,147 euros. The book sold approximately 210,000 copies at 22.90 euros each, generating over 4.5 million euros for the Hachette publishing group, owned by Vincent Bolloré.

Building on this momentum, Bardella released a second book, 'Ce que veulent les Français,' in November 2025, which already sold over 50,000 copies. These successes have enabled costly promotional activities, including a launch event at Théâtre Marigny and a nationwide signing tour. More importantly, Bardella's literary earnings afford him the financial independence to launch his presidential campaign without relying on Marine Le Pen's support. This development marks a strategic shift in RN's internal dynamics, underscoring Bardella's rising prominence and self-sufficiency within the party.