Pralus Chocolate Expands to 23rd Boutique in Lyon
Pralus Chocolate opens its 23rd boutique in Lyon as part of an expansion strategy.
Key Points
- • Pralus opens 23rd boutique in Lyon at 26 cours Vitton.
- • François Pralus aims to double the number of stores while passing the business to his son.
- • Store features a view of pastry-making and offers a variety of chocolates and pastries.
- • Plans for a new store opening in Villeurbanne in November.
On July 24, 2025, Pralus, a notable French chocolatier, opened its 23rd boutique at 26 cours Vitton in Lyon, marking a significant milestone for the brand. This new store is designed to provide a unique customer experience, offering a view of the pastry-making process and featuring a range of chocolates and pastries including their famed pralulines. The boutique's inviting decor includes a Grenat façade with white beams and light stone walls, enhanced by elegant crystal chandeliers.
The expansion aligns with the ambitious vision of François Pralus, who aims to double the number of boutiques in the coming years as he prepares to transition the family business to its third generation, led by his son Hugo. Current staffing at the new location includes 7 to 8 employees managing customer service and production in the adjacent laboratory.
Originating from a pastry shop founded in 1948 by Auguste Pralus, the brand has evolved significantly over the decades. François Pralus, who took over in 1988, has broadened its reach, even sourcing cocoa beans from their own plantations in Madagascar. Beyond the new Lyon boutique, Pralus is also planning to open a location in Villeurbanne in November, marking a strategic move to extend their footprint beyond Lyon.