Prime Video Partners with France Télévisions in Historic Streaming Deal
Prime Video and France Télévisions initiate a landmark distribution agreement for streaming content.
Key Points
- • Prime Video launches streaming of France Télévisions channels and content.
- • The partnership aims to engage younger audiences and expand the public service's reach.
- • Subscribers gain access to live channels and nearly 20,000 pieces of france.tv content without extra fees.
- • Similar agreements in the French media landscape suggest ongoing trends in collaboration.
On July 3, 2025, Prime Video and France Télévisions launched a groundbreaking distribution partnership that allows Prime Video to stream France Télévisions' channels and content. This agreement aims to expand and rejuvenate the audience for the French public service media, marking a significant shift in the media landscape of France.
Under the terms of this partnership, Prime Video subscribers in France will have access to live channels and nearly 20,000 pieces of content from the france.tv platform, all at no additional cost. The collaboration was described as a "historic distribution agreement" by both Prime Video and France Télévisions, with Delphine Ernotte-Cunci, CEO of France Télévisions, highlighting the initiative's potential to enhance visibility and engage younger audiences.
This move comes shortly after a $similar agreement between TF1 and Netflix was announced, indicating a broader trend in which traditional media partners with streaming services to adapt to changing viewing habits. A recent study from Arcom indicates that young French viewers aged 15-24 consume over five hours of video content daily, predominantly through social media. This demographic shift underscores the importance of this partnership for France Télévisions, as they aim to reach a more diverse audience while promoting French cultural content.
Christophe Deguine, the director general of Prime Video in France, reaffirmed the company’s commitment to enhancing its content offerings and solidifying Prime Video’s standing as a premier entertainment platform. Although the financial specifics of the partnership remain undisclosed, the agreement signifies a notable advancement for France Télévisions as they strive to strengthen the distribution of local content amidst a competitive landscape dominated by American streaming services. Additionally, with Netflix set to stream TF1 channels in the summer of 2026, this developing trend of collaboration between media giants is expected to continue shaping the French entertainment market.