RMC BFM Unveils New Entertainment Channels RMC Life and RMC+

In a bold move to strengthen its presence in the entertainment sector, the RMC BFM group has officially launched two new channels, RMC Life and RMC+, on September 18, 2025. This initiative replaces the previously existing Chérie 25 and aligns with the group's strategy to enhance its entertainment offerings.

The launch of these channels comes amid a growing demand for diverse entertainment content, with RMC Life aiming to provide a mix of lifestyle programming and entertainment while RMC+ focuses on a broader range of series, films, and cultural shows. Jean-Baptiste Giraud, the group's director, highlighted the importance of these channels in attracting new audiences and providing innovative content, stating, "We want to offer viewers a refreshing alternative that resonates with their interests and aspirations."

This development marks a significant shift for RMC BFM as it transitions to cater more closely to entertainment enthusiasts, stepping away from its previous positioning focused predominantly on news. The channels are set to capitalize on the current entertainment landscape, influenced by factors like streaming services and shifting viewer preferences. Reports indicate that RMC BFM aims to create partnerships with content producers to enrich the offerings on both channels, thereby appealing to an even broader audience.

As part of the adjustments, programming previously available on Chérie 25 will be migrated to RMC Life, ensuring a smooth transition for viewers. With an emphasis on high-quality content and engaging programming, RMC BFM is positioning itself as a key player in the French entertainment industry. Early audience reception is to be closely monitored, with future content adjustments likely depending on viewer feedback.

Thus, RMC Life and RMC+ not only represent a fresh beginning for the group but also illustrate a strategic pivot towards a more entertainment-driven programming strategy. This launch reflects the ongoing evolution of media consumption in France, as traditional broadcasting adapts to meet the diverse interests of modern audiences.