The Role of Symbolism in French Public Policy Communication

In a recent interview with political experts Laurie Boussaguet and Florence Faucher, the pivotal role of symbolism in public policy communication was highlighted, emphasizing that every policy embodies a significant symbolic dimension influencing public perception. Boussaguet pointed out that symbols—ranging from gestures to national icons like the French tricolor flag—serve as powerful tools for direct communication with citizens, and their meanings can vary greatly depending on context.

Faucher noted that during crises such as terrorism and the COVID-19 pandemic, symbols are intentionally deployed by decision-makers to evoke feelings of security and unity among the populace. For instance, in response to the Paris terrorist attacks, the increase in military presence in public areas was a strategic move to convey state security. Similarly, President Macron utilized metaphors during the pandemic aimed at fostering solidarity among citizens.

The experts argue that neglecting the symbolic aspect of policies can lead to misinterpretations of public sentiment, thus advocating for a more comprehensive understanding of public policy that encompasses the performative elements of political communication. Their forthcoming book, "Symbolic Policy," aims to explore these themes through various case studies, illustrating how symbolic actions can legitimize authority and foster a sense of belonging among citizens.

This discussion underscores the necessity of analyzing the intentions behind symbols in public policy, as their impact resonates deeply within cultural and social frameworks.