Traditional Salon Games Resurge as Amusoire Expands Modern Social Entertainment

Traditional salon games, once a staple of family and social gatherings, are seeing a revival as people seek simple, joyful ways to connect without technology. Long winter evenings of the past often featured collective games that sparked laughter and strengthened human bonds, emphasizing shared experience over competition. Games like 'The Nose Pinch', 'The Noisy Barnyard', 'Musical Chairs', and memory challenges are highlighted for their ease and ability to foster fun without pressure to win. This nostalgic return to classic salon games reminds us of the power of imagination and social interaction in creating lasting memories.

Simultaneously, the modern entertainment scene in France is evolving with Amusoire, a new brand launching on January 19, 2026. Evolving from ThisisBlindTest, founded in 2020, Amusoire bundles three complementary ambient games: the original musical blind test enhanced with voice recognition technology, a general knowledge quiz developed alongside a co-creator of Burger Quiz, and an integrated karaoke experience in collaboration with TSL Karaoke. This move reflects a broadening of the entertainment package designed to foster social connections in bars, hotels, restaurants, and event venues.

Since ThisisBlindTest’s inception, over 600 licensed venues including major players like Club Med and Accor have hosted more than 4,000 events engaging over 1 million players. With Amusoire, venue operators receive premium tools, real-world usage insights, and ongoing support to ensure successful activations tailored to each location’s atmosphere. Parisian venues will rebrand under Amusoire to offer enriched entertainment experiences, combining nostalgic group play with cutting-edge technology to revive social entertainment culture.

These dual trends reflect a broader shift in French entertainment: honoring the communal joy of simple, traditional games while embracing innovative platforms that enhance social interaction in modern venues. Both approaches celebrate human connection as the heart of entertainment, blending nostalgia and technology to create vibrant social spaces.