UFC-Que Choisir and Rakuten France Sign Agreement to Boost Consumer Transparency
UFC-Que Choisir and Rakuten France have agreed on measures to enhance consumer transparency regarding pricing and service fees.
Key Points
- • UFC-Que Choisir and Rakuten France reached a mediation agreement for consumer rights.
- • The term 'Protection Acheteurs' will be replaced with 'Frais de service'.
- • Prices on Rakuten will display all fees from the start of the purchasing process.
- • The changes are to be implemented by September 30, 2025.
In a significant move to enhance consumer rights, UFC-Que Choisir and Rakuten France have reached a mediation agreement aimed at improving the clarity of pricing and services on the Rakuten marketplace. This agreement, announced on July 7, 2025, details crucial commitments to implement changes by September 30, 2025, aimed at providing better consumer information.
One of the central changes involves the removal of the term 'Protection Acheteurs', which has been deemed misleading by consumer advocacy group UFC-Que Choisir. Instead, Rakuten will now refer to these fees as 'Frais de service'. This change is designed to clarify the nature of the service charges incurred by consumers when using Rakuten's platform.
Moreover, starting with the implementation of this agreement, all prices displayed on Rakuten will include all associated fees from the initial search results to the final stages of the purchasing process. This initiative aims to eliminate hidden costs and improve overall transparency for consumers shopping on the platform.
Both UFC-Que Choisir and Rakuten have expressed contentment with the resolution, noting the agreement's potential to significantly improve the purchasing experience and rights of consumers on the Rakuten marketplace, reinforcing a fairer digital economy.