MSC Croisières Innovates Onboard Entertainment with AI Robots and Expanded Family Activities in 2026

MSC Croisières is revolutionizing its onboard entertainment in 2026 by integrating AI-driven robots and enriching family-friendly programs across its fleet. Passengers aboard MSC ships, including the MSC Bellissima currently testing the new robotic dogs developed by Unitree Robotics in Asia, will experience a refreshed variety of interactive and immersive activities.

Steve Leatham, MSC's Vice President of Entertainment, highlighted the focus on intergenerational entertainment designed to energize the program with fresh ideas, ensuring engagement for travelers of all ages and itineraries. Key innovations include interactive workshops with AI robots for children, revamped popular events like the '70s Party, new game shows such as Chart Toppers and Quiz O’clock: The Battle, and an expanded coach and animator program now available on 15 ships offering sports, wellness, and creative sessions.

Further elevating family experiences, the LEGO Parade will return on 14 ships, and the MasterChef at Sea culinary events will introduce new formats catering to all ages. MSC's Ocean Day program, dedicated to educating children through interactive activities, also forms part of the comprehensive new entertainment offerings. According to Matteo Mancini, Director of Family Entertainment Development, the program emphasizes innovation, partnerships with major brands like LEGO, and a wide diversity of musical themes to create immersive and varied experiences for passengers.

This strategic evolution underscores MSC Croisières’ commitment to leveraging cutting-edge technology and renowned brand collaborations to offer memorable, engaging, and inclusive entertainment for all cruise guests in 2026.