Tour de France 2025 Achieves Record Media Engagement with UBM Score

The 112th edition of the Tour de France, which took place from July 5 to July 27, 2025, has set a new benchmark for media exposure, recording a staggering UBM (Unité de Bruit Média) score of 5,950. This figure represents the highest media engagement score in the past five years, translating to an average of 59 contacts per French person. The UBM score indicates the percentage of the French population exposed to media coverage of the event, calculated from a comprehensive analysis of coverage across 120 leading media sources in France, including print, online, television, and radio platforms. Notably, a UBM score of 10 signifies that 10% of individuals aged 15 and older have encountered information about the event, while a score of 100 indicates complete exposure for that demographic.